Golden Ratio Used to Design Blue Jeans

[Nahee_Enterprises]

In an article posted today in the "Science News" Online, it begins by stating:

"The ProportionofBlu is a Los Angeles based vendor of blue jeans designed to incorporate the celebrated golden ratio.  The golden ratio is approximately 1.618:1, and it's defined as the ratio a : b such that a/b = (a + b) / a.  Many have claimed that the golden ratio has divine, mystical, or highly aesthetic properties."

The full article may be viewed at the following URL:
   http://www.sciencenews.org/articles/20070630/mathtrek.asp